Research looking at shopping patterns this past weekend has indicated that while the iPod Touch may be responsible for drawing people in to look at the PMP, the iPod nano tends to figure more highly in sales considerations.  Analyst firm ThinkEquity found that in Apple stores sales of the two devices were roughly equal, while in Best Buy the nano was the preferred model.

“Even though iPod Touch generated lots of interest among people … when it came to purchases, they considered Nano given its smaller size and lower price” Darren Aftahi, ThinkEquity

Perhaps unsurprisingly given the price difference, older buyers were found to prefer the Touch - quoting the MultiTouch-screen’s ease of use and the Safari browser as key factors in their decision - while younger shoppers made up the larger part of nano sales.

ThinkEquity go on to suggest that shoppers bypassed the Touch in favour of the iPhone, which has the same media functionality but the added bonus of a cellphone; however, continuing feedback online would seem to indicate that the two devices have their own niche, with those unwilling or unable to use AT&T’s service preferring the Touch.